- Written by Miquel Marth
- Category: SEO
- Hits: 2099
When people learn about a new company they do not usually jump in straight to purchase or transact with the said entity. Instead, they go over the Internet and look for the company's website. When they find one they would scan the web page first. They formulate a certain impression in their head based on what they see and get from the company website. A poorly designed, lousy and cheap looking website gives its online visitors the same negative impression. Sometimes the legitimacy of the company is judged through the lenses of their website design, layout and content. On the other hand, a business without a website could alarm an online visitor regarding its legitimacy. Prospective customers and clients expect a business to have an online presence. In fact, not having one could raise a red flag to a prospect. Internet usage has become very popular nowadays. Majority of prospects would rather choose to transact with a company where up to date information is available 24 hours a day, seven days a week.
The introduction of the Internet and online marketing has made doing business easier. In fact, many successful start-up businesses initially developed an internet dependent marketing plan. They used different internet based advertising tools like blogging, social media marketing, SEO, email marketing and websites. The moment they grow up that is the time where they integrate their online advertising efforts to a fully developed integrated marketing strategy.
After accomplishing the regulatory and legal requirements needed in establishing a new business the initial challenge of a small start-up is marketing their products or services to their target customers. No matter how good or fantastic they are, if customers do not have any idea about your offerings then it will only remain on the shelves of your storage room.
A newly established business usually has a limited cashflow. Radio and television advertising are too expensive. Print could be a logical choice but it is not as cheap as anyone thinks. Fortunately, the availability of internet based marketing platforms are available, sometimes, without any fees. The efficiency and wide coverage of online advertising is unbeatable for the budget size of a newly established business. Website, articles, social media marketing and email marketing are the more popular and commonly used Internet marketing tools.
Some people think that building a website is costly and time consuming but the truth is it is not. A website is really important because it gives the business an identity. It projects an image inside a consumers head. A well-developed website gives a lasting positive impression. It also gives the business a certain sense of legitimacy as people always look for a piece of information.
Setting up a website requires minimal cost or even free. WordPress is the most popular blogging system in use on the web. More than 60 million websites use WordPress for their website. They offer a free template where a user can customize and design their website to make it look more appealing to online visitors. If a more sophisticated look is desired, WordPress offers advanced tools and plug-ins that provide more features for the website.
Social Media Marketing.
Thanks to popular social networking sites like Facebook, Twitter and Instagram, businesses can target a portion of its one billion users worldwide. Setting up a basic account on these sites is very easy and free. Making your social networking account live and users from around the globe could see you exist. Actively managing social networking accounts encourages conversations between target customers and the business. What is really interesting is that it is free and the reach is incomparable.
Despite the emergence and popularity of social networking sites, many businesses claim that they still get a lot more from good, old email marketing efforts. Email marketing is very effective when executed well. A great and intriguing content could really catch the attention of its recipient. It makes the viewer curious about your business proposition and may lead to a purchase decision.
The Internet truly made a level field for aspiring entrepreneurs and newly established business. It has greatly enabled even small businesses to prosper because maintaining a web presence is reasonably cheap to start. Hence, an Internet marketing strategy should be part of your business plan and should be implemented more than anything else.